Rick Scott, founder of a group called Conservatives for Patients' Rights a multimillionaire investor and controversial former hospital chief executive, has become an unlikely and prominent leader of the opposition to health-care reform plans that Congress is expected to take up later this year. While disorganized Republicans and major health-care companies wait for President Obama and Democratic leaders to reveal the details of their plan before criticizing it, Scott is using $5 million of his own money and up to $15 million more from supporters to try to build resistance to any government-run program.

The campaign is being coordinated by CRC Public Relations, the group that masterminded the "Swift boat" attacks against 2004 Democratic presidential candidate John F. Kerry, and is inspired by the "Harry and Louise" ads that helped torpedo health-care reform during the Clinton administration.

It's the one and the same Rick Scott who was ousterdas head of the Columbia/HCA health-care company amid a fraud investigation in the 1990s. The firm eventually pleaded guilty to charges that it overbilled state and federal health plans, paying a record $1.7 billion in fines. The one and very same Scott whos's home town of Naples, Fla., last week, a group called Health Care for America Now says of Scott: "He and his insurance-company friends make millions from the broken system we have now."

The group's national campaign manager, Richard Kirsch, said: "Those attacking reform are really looking to protect their own profits, and he's a perfect messenger for that. His history of making a fortune by destroying quality in the health-care system and ripping off the government is a great example of what's really going on."

Rick Scott is a lawyer with no formal medical training, Scott built Columbia/HCA into the largest U.S. health-care company before he was ousted by the board of directors in 1997. He was also once a partner in the Texas Rangers with George W. Bush. Scott now runs an investment firm and owns, among other things, a chain of walk-in urgent-care clinics in Florida called Solantic.

One senior Democratic staffer involved in the health-care debate said the arguments by Luntz, Scott and others are "distractions" that rely on distortions of the actual debate taking place in the House and Senate. Reform advocates note that many of the problems highlighted by Scott, such as long waits and shoddy care, are already major problems in the United States under the private insurance system.

"We are not Europe. We are not Canada," Sen. Max Baucus (D-Mont.), who is leading the debate over a health-care plan as chairman of the Senate Finance Committee, said in a recent speech. "We need a uniquely American solution.